As part of Orbis International’s campaign to reduce blindness in Africa, Pleasant Company was commissioned to write and produce a short animated film for flighting at the international conferences on blindness, as well as flighting on television and in-flight TV on airlines.
Working closely with client, we identified the unknown story of the many child care-givers who stand alongside those affected by blindness. This became the root of the final narrative, and a powerful symbol for conversation.
Creative Direction: Robert van Zyl
Animation: Edward Ormond, Robert van Zyl
Writing: Gavin Williams; Robert van Zyl
Sound Design: Oliver Stutz
African Excellence Awards 2017 Finalist – Storytelling